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Mobility CLM and the Facebook - Are Circle Marketers in India missing a Trick or Two?
[journal article]
Abstract The game is all about revenue. Or so, the honchos at the top would have us believe. And yet, come the last two weeks of every month, the conversations revolve around GROSS acquisitions. How many customers did you get in? The acquisition, more than anything else, dominates circle discourse, ignoring ... view more
The game is all about revenue. Or so, the honchos at the top would have us believe. And yet, come the last two weeks of every month, the conversations revolve around GROSS acquisitions. How many customers did you get in? The acquisition, more than anything else, dominates circle discourse, ignoring innovation in Customer Lifecycle Management (CLM) that can enhance revenue.... view less
Keywords
marketing; digitalization; social media; customer orientation; customer ties; India; South Asia
Classification
Marketing
Free Keywords
Customer Life Cycle Management
Document language
English
Publication Year
2017
Page/Pages
6 p.
Journal
IndraStra Global, 3 (2017) 1
ISSN
2381-3652
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0