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Mobility CLM and the Facebook - Are Circle Marketers in India missing a Trick or Two?
[Zeitschriftenartikel]
Abstract The game is all about revenue. Or so, the honchos at the top would have us believe. And yet, come the last two weeks of every month, the conversations revolve around GROSS acquisitions. How many customers did you get in? The acquisition, more than anything else, dominates circle discourse, ignoring ... mehr
The game is all about revenue. Or so, the honchos at the top would have us believe. And yet, come the last two weeks of every month, the conversations revolve around GROSS acquisitions. How many customers did you get in? The acquisition, more than anything else, dominates circle discourse, ignoring innovation in Customer Lifecycle Management (CLM) that can enhance revenue.... weniger
Thesaurusschlagwörter
Marketing; Digitalisierung; Soziale Medien; Kundenorientierung; Kundenbindung; Indien; Südasien
Klassifikation
Marketing
Freie Schlagwörter
Customer Life Cycle Management
Sprache Dokument
Englisch
Publikationsjahr
2017
Seitenangabe
6 S.
Zeitschriftentitel
IndraStra Global, 3 (2017) 1
ISSN
2381-3652
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0