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Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata
[Zeitschriftenartikel]
Abstract Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendatio... mehr
Present study is an opinion survey of the Dealers of Berger Paints Pvt. Ltd., India and Interior designer of Kolkata, India that reveals the factors affecting the choice of paints of the said respondents of Kolkata. The objective of the study was to understand the factors affecting the recommendation of domestic paints with respect to the dealer and interior designer of BERGER Paints Ltd., Kolkata (India). The result denotes some important auxiliary and ancillary factors having an impact on the choice process of the respondents.... weniger
Thesaurusschlagwörter
Konsumverhalten; Verbraucher; Entscheidungsfindung; psychische Faktoren; Marke; Wert; Marketing; Indien; Südasien
Klassifikation
Marketing
Freie Schlagwörter
Brand Feature; Dealer; Decorative Paints; Interior Designer
Sprache Dokument
Englisch
Publikationsjahr
2013
Seitenangabe
S. 10-16
Zeitschriftentitel
International Letters of Social and Humanistic Sciences (2013) 5
ISSN
2300-2697
Status
Veröffentlichungsversion; begutachtet (peer reviewed)