Show simple item record

Способы использования методов психоанализа в коммерческой рекламе

How to use methods of psychoanalysis in commercial advertising
[journal article]

dc.contributor.authorSimonova, Olga Evgenievna
dc.contributor.authorLukmanova, Olga
dc.date.accessioned2017-06-14T14:35:21Z
dc.date.available2017-06-14T14:35:21Z
dc.date.issued2014
dc.identifier.issn2311-8814
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/52130
dc.description.abstractIn the article are considered and analyzed used in some commercial written and oral advertising of goods and services techniques suggestion, based on the theory of psychoanalysis, introduced into scientific use by Sigmund Freud.en
dc.description.abstractВ статье рассмотрены и проанализированы некоторые применяемые в коммерческой письменной и устной рекламе товаров и услуг приемы суггестии, основанные на теории психоанализа, введенной в научный обиход Зигмундом Фрейдом.ru
dc.languageru
dc.subject.ddcPsychologiede
dc.subject.ddcPsychologyen
dc.subject.ddcPublizistische Medien, Journalismus,Verlagswesende
dc.subject.ddcNews media, journalism, publishingen
dc.subject.othermethods of deep impact; a symbolic image of the advertising image; seductive advertising; symbolic satisfaction
dc.titleСпособы использования методов психоанализа в коммерческой рекламе
dc.title.alternativeHow to use methods of psychoanalysis in commercial advertising
dc.description.reviewbegutachtetde
dc.description.reviewrevieweden
dc.source.journalNauka - rastudent.ru.
dc.source.collectionScience of communication
dc.source.volume5
dc.publisher.countryRUS
dc.publisher.cityUfa
dc.subject.classozWerbung, Public Relations, Öffentlichkeitsarbeitde
dc.subject.classozAdvertising, Public Relationsen
dc.subject.classozAllgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Psychologiede
dc.subject.classozBasic Research, General Concepts and History of Psychologyen
dc.identifier.urnurn:nbn:de:0168-ssoar-52130-9
dc.rights.licenceDigital Peer Publishing Licence - Freie DIPP-Lizenzde
dc.rights.licenceFree Digital Peer Publishing Licenceen
internal.statusnoch nicht fertig erschlossen
dc.type.stockarticle
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo7
internal.identifier.classoz1080409
internal.identifier.classoz10701
internal.identifier.journal1141
internal.identifier.document32
dc.rights.sherpaBlauer Verlagde
dc.rights.sherpaBlue Publisheren
internal.identifier.ddc070
internal.identifier.ddc150
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.sherpa2
internal.identifier.licence5
internal.identifier.pubstatus1
internal.identifier.review2
dc.subject.classhort10800
internal.pdf.version1.5
internal.pdf.validtrue
internal.pdf.wellformedtrue
internal.pdf.ocrnull Page_6
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


Files in this item

Thumbnail
Name:
ssoar-nrr-2014-simonova_et_al-.pdf
Size:
539.4Kb
Format:
PDF
Description:
How to use methods of psychoan ...
View/Open

This item appears in the following Collection(s)

Show simple item record