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Способы использования методов психоанализа в коммерческой рекламе
How to use methods of psychoanalysis in commercial advertising
[journal article]
Abstract
In the article are considered and analyzed used in some commercial written and oral advertising of goods and services techniques suggestion, based on the theory of psychoanalysis, introduced into scientific use by Sigmund Freud.
В статье рассмотрены и проанализированы некоторые
применяемые в коммерческой письменной и устной рекламе товаров и услуг
приемы суггестии, основанные на теории психоанализа, введенной в
научный обиход Зигмундом Фрейдом.
Classification
Advertising, Public Relations
Basic Research, General Concepts and History of Psychology
Free Keywords
methods of deep impact; a symbolic image of the advertising image; seductive advertising; symbolic satisfaction
Document language
Russian
Publication Year
2014
Page/Pages
7 p.
Journal
Nauka - rastudent.ru., 5 (2014)
ISSN
2311-8814
Status
Published Version; reviewed