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@article{ Petrova2015,
title = {Технологии создания настроения в рекламе},
author = {Petrova, Ivilina Igorevna and Petrova, Liliana Rafikovna},
journal = {Nauka - rastudent.ru.},
number = {8},
pages = {10-20},
volume = {20},
year = {2015},
issn = {2311-8814},
urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-51908-7},
abstract = {The article examines three groups of technologies for creating moods in advertising: modeling technology senses the reaction to advertising; Information technology impacts; technology influence through normative value. A detailed analysis of the content of these technologies allows to focus its efforts on the use of special methods of action undertaken within the boundaries of each technology.},
keywords = {Motivation; Wert; value; Werbung; Emotionalität; motivation; Einfluss; mood; Normativität; influence; advertising; normativity; emotionality; Technologie; technology; Stimmung}}