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Технологии создания настроения в рекламе
Technologies that form receptive mood in the advertising message
[journal article]
Abstract The article examines three groups of technologies for creating moods in advertising: modeling technology senses the reaction to advertising; Information technology impacts; technology influence through normative value. A detailed analysis of the content of these technologies allows to focus its effo... view more
The article examines three groups of technologies for creating moods in advertising: modeling technology senses the reaction to advertising; Information technology impacts; technology influence through normative value. A detailed analysis of the content of these technologies allows to focus its efforts on the use of special methods of action undertaken within the boundaries of each technology.... view less
Keywords
value; motivation; mood; influence; advertising; normativity; emotionality; technology
Classification
Impact Research, Recipient Research
Sociology of Science, Sociology of Technology, Research on Science and Technology
Advertising, Public Relations
Document language
Russian
Publication Year
2015
Page/Pages
p. 10-20
Journal
Nauka - rastudent.ru., 20 (2015) 8
ISSN
2311-8814
Status
Published Version; reviewed