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@article{ Moreno2016, title = {Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions}, author = {Moreno, Megan A. and D'Angelo, Jon and Whitehill, Jennifer}, journal = {Media and Communication}, number = {3}, pages = {50-59}, volume = {4}, year = {2016}, issn = {2183-2439}, doi = {https://doi.org/10.17645/mac.v4i3.529}, abstract = {Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform. (author's abstract)}, keywords = {Jugendlicher; adolescent; junger Erwachsener; young adult; Internet; Internet; Soziale Medien; social media; Online-Dienst; online service; Facebook; facebook; Werbung; advertising; Wirkung; effect; Wirkungsanalyse; impact analysis; Social Advertising; social advertising; Alkohol; alcohol; Alkoholkonsum; alcohol consumption; Konsumverhalten; consumption behavior}}