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https://doi.org/10.17645/mac.v4i3.529
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Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions
[Zeitschriftenartikel]
Abstract Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in futur... mehr
Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach
rather than focusing on a single platform. (author's abstract)... weniger
Thesaurusschlagwörter
Jugendlicher; junger Erwachsener; Internet; Soziale Medien; Online-Dienst; Facebook; Werbung; Wirkung; Wirkungsanalyse; Social Advertising; Alkohol; Alkoholkonsum; Konsumverhalten
Klassifikation
interaktive, elektronische Medien
Marketing
Wirkungsforschung, Rezipientenforschung
Sprache Dokument
Englisch
Publikationsjahr
2016
Seitenangabe
S. 50-59
Zeitschriftentitel
Media and Communication, 4 (2016) 3
Heftthema
Adolescents in the Digital Age: Effects on Health and Development
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)