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L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF
The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters
[Zeitschriftenartikel]
Abstract In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a... mehr
In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.... weniger
Thesaurusschlagwörter
nichtstaatliche Organisation; Naturschutz; Umweltschutz; Öffentlichkeitsarbeit; Plakat; Symbol; Mediation; Kampagne; Semiotik; Bewusstseinsbildung; Emotionalität
Klassifikation
Werbung, Public Relations, Öffentlichkeitsarbeit
Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter
meaningful shape; environmental communication; narrative creation
Sprache Dokument
Französisch
Publikationsjahr
2015
Seitenangabe
S. 113-122
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Heftthema
Symbolic Communication
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)