L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF

Batazzi, Claudine; Parizot, Anne

The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters
[journal article]

dc.contributor.author	Batazzi, Claudine	de
dc.contributor.author	Parizot, Anne	de
dc.date.accessioned	2016-01-08T10:13:52Z
dc.date.available	2016-01-08T10:13:52Z
dc.date.issued	2015	de
dc.identifier.issn	1775-352X	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/45710
dc.description.abstract	In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.	en
dc.language	fr	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.other	meaningful shape; environmental communication; narrative creation	de
dc.title	L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF	de
dc.title.alternative	The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	ESSACHESS - Journal for Communication Studies
dc.source.volume	8	de
dc.publisher.country	FRA
dc.source.issue	1	de
dc.subject.classoz	Werbung, Public Relations, Öffentlichkeitsarbeit	de
dc.subject.classoz	Advertising, Public Relations	en
dc.subject.classoz	Wirkungsforschung, Rezipientenforschung	de
dc.subject.classoz	Impact Research, Recipient Research	en
dc.subject.thesoz	nichtstaatliche Organisation	de
dc.subject.thesoz	non-governmental organization	en
dc.subject.thesoz	Naturschutz	de
dc.subject.thesoz	conservation	en
dc.subject.thesoz	Umweltschutz	de
dc.subject.thesoz	environmental protection	en
dc.subject.thesoz	Öffentlichkeitsarbeit	de
dc.subject.thesoz	public relations work	en
dc.subject.thesoz	Plakat	de
dc.subject.thesoz	poster	en
dc.subject.thesoz	Symbol	de
dc.subject.thesoz	symbol	en
dc.subject.thesoz	Mediation	de
dc.subject.thesoz	mediation	en
dc.subject.thesoz	Kampagne	de
dc.subject.thesoz	campaign	en
dc.subject.thesoz	Semiotik	de
dc.subject.thesoz	semiotics	en
dc.subject.thesoz	Bewusstseinsbildung	de
dc.subject.thesoz	formation of consciousness	en
dc.subject.thesoz	Emotionalität	de
dc.subject.thesoz	emotionality	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-457103
dc.rights.licence	Creative Commons - Namensnennung, Nicht-kommerz.	de
dc.rights.licence	Creative Commons - Attribution-NonCommercial	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10053824
internal.identifier.thesoz	10050565
internal.identifier.thesoz	10050435
internal.identifier.thesoz	10053596
internal.identifier.thesoz	10035726
internal.identifier.thesoz	10059795
internal.identifier.thesoz	10049472
internal.identifier.thesoz	10065114
internal.identifier.thesoz	10057787
internal.identifier.thesoz	10039226
internal.identifier.thesoz	10034670
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	113-122	de
internal.identifier.classoz	1080409
internal.identifier.classoz	1080407
internal.identifier.journal	556
internal.identifier.document	32
internal.identifier.ddc	070
dc.source.issuetopic	Symbolic Communication	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	10
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	10800	de
internal.pdf.version	1.5
internal.pdf.valid	false
internal.pdf.wellformed	false
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Wirkungsforschung, Rezipientenforschung
Impact Research, Recipient Research
Werbung, Public Relations, Öffentlichkeitsarbeit
Advertising, Public Relations

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L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF

The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters [journal article]

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The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters
[journal article]