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Understanding the willingness to participate in mobile surveys: exploring the role of utilitarian, affective, hedonic, social, self-expressive, and trust-related factors
[journal article]
Abstract Mobile technology offers a promising means to collect survey data, though the factors that influence people’s willingness to participate in mobile surveys and their actual participation remain unknown. To identify these factors, this study considers six conceptually distinct influences that may rela... view more
Mobile technology offers a promising means to collect survey data, though the factors that influence people’s willingness to participate in mobile surveys and their actual participation remain unknown. To identify these factors, this study considers six conceptually distinct influences that may relate to the propensity to participate in mobile surveys. Some of them affect technology acceptance and usage of (mobile) technology in general; another set comes from studies of participation in computer-assisted surveys. The proposed unified framework encompasses utilitarian, affective, hedonic, social, self-expressive, and trust-related factors. An empirical study suggests that this framework explains the intention to participate and actual participation well, though of the six factors, hedonic, affective, self-expressive, and trust-related ones are most influential. Utilitarian aspects and beliefs about perceived social pressure to participate do not play significant roles. The authors discuss the practical implications of these results and outline some further research avenues. (author's abstract)... view less
Keywords
survey; cell phone; data collection method; participant; motivation; telephone interview; response behavior; survey research; data capture
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
Mobile Survey; Mobiltelefon-Umfragen
Document language
English
Publication Year
2010
Page/Pages
p. 350-370
Journal
Social Science Computer Review, 28 (2010) 3
DOI
https://doi.org/10.1177/0894439309353395
ISSN
0894-4393
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications
With the permission of the rights owner, this publication is under open access due to a (DFG-/German Research Foundation-funded) national or Alliance license.