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Understanding the willingness to participate in mobile surveys: exploring the role of utilitarian, affective, hedonic, social, self-expressive, and trust-related factors
[Zeitschriftenartikel]
Abstract Mobile technology offers a promising means to collect survey data, though the factors that influence people’s willingness to participate in mobile surveys and their actual participation remain unknown. To identify these factors, this study considers six conceptually distinct influences that may rela... mehr
Mobile technology offers a promising means to collect survey data, though the factors that influence people’s willingness to participate in mobile surveys and their actual participation remain unknown. To identify these factors, this study considers six conceptually distinct influences that may relate to the propensity to participate in mobile surveys. Some of them affect technology acceptance and usage of (mobile) technology in general; another set comes from studies of participation in computer-assisted surveys. The proposed unified framework encompasses utilitarian, affective, hedonic, social, self-expressive, and trust-related factors. An empirical study suggests that this framework explains the intention to participate and actual participation well, though of the six factors, hedonic, affective, self-expressive, and trust-related ones are most influential. Utilitarian aspects and beliefs about perceived social pressure to participate do not play significant roles. The authors discuss the practical implications of these results and outline some further research avenues. (author's abstract)... weniger
Thesaurusschlagwörter
Antwortverhalten; Motivation; Datengewinnung; Befragung; Mobiltelefon; Telefoninterview; Umfrageforschung; Teilnehmer; Erhebungsmethode
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
Mobile Survey; Mobiltelefon-Umfragen
Sprache Dokument
Englisch
Publikationsjahr
2010
Seitenangabe
S. 350-370
Zeitschriftentitel
Social Science Computer Review, 28 (2010) 3
DOI
https://doi.org/10.1177/0894439309353395
ISSN
0894-4393
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG-geförderten) Allianz- bzw. Nationallizenz frei zugänglich.