Четыре вида продвижения товара в маркетинге

Kaluzhsky, Mikhail

Four Types of Promotion of Goods in Marketing
[working paper]

dc.contributor.author	Kaluzhsky, Mikhail	de
dc.date.accessioned	2015-05-19T11:57:11Z
dc.date.available	2015-05-19T11:57:11Z
dc.date.issued	2015	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/43077
dc.description.abstract	The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.	en
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.title	Четыре вида продвижения товара в маркетинге	de
dc.title.alternative	Four Types of Promotion of Goods in Marketing	de
dc.description.review	nicht begutachtet	de
dc.description.review	not reviewed	en
dc.publisher.country	RUS
dc.publisher.city	Omsk	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	communication policy	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	Marketingpolitik	de
dc.subject.thesoz	promotion	en
dc.subject.thesoz	marketing policy	en
dc.subject.thesoz	Verkauf	de
dc.subject.thesoz	Förderung	de
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	Kommunikationspolitik	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	direct marketing	en
dc.subject.thesoz	selling	en
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Direktmarketing	de
dc.identifier.urn	urn:nbn:de:0168-ssoar-430777
dc.rights.licence	Digital Peer Publishing Licence - Freie DIPP-Lizenz	de
dc.rights.licence	Free Digital Peer Publishing Licence	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10051657
internal.identifier.thesoz	10049337
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10061249
internal.identifier.thesoz	10051666
internal.identifier.thesoz	10034780
internal.identifier.thesoz	10034450
dc.type.stock	monograph	de
dc.type.document	Arbeitspapier	de
dc.type.document	working paper	en
dc.source.pageinfo	6	de
internal.identifier.classoz	1090405
internal.identifier.document	3
internal.identifier.ddc	330
dc.description.pubstatus	Preprint	de
dc.description.pubstatus	Preprint	en
internal.identifier.licence	5
internal.identifier.pubstatus	3
internal.identifier.review	3
dc.subject.classhort	10800	de
internal.pdf.version	1.5
internal.pdf.version	1.4
internal.pdf.valid	false
internal.pdf.valid	true
internal.pdf.wellformed	false
internal.pdf.wellformed	true
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Четыре вида продвижения товара в маркетинге

Four Types of Promotion of Goods in Marketing [working paper]

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Four Types of Promotion of Goods in Marketing
[working paper]