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Четыре вида продвижения товара в маркетинге
Four Types of Promotion of Goods in Marketing
[working paper]
Abstract The article discusses the features of communication policy in marketing. The author
analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communicati... view more
The article discusses the features of communication policy in marketing. The author
analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications.... view less
Keywords
communication policy; promotion; marketing policy; marketing; direct marketing; selling; advertising
Classification
Marketing
Document language
Russian
Publication Year
2015
City
Omsk
Page/Pages
6 p.
Status
Preprint; not reviewed