dc.contributor.author | Kaluzhsky, Mikhail | de |
dc.date.accessioned | 2015-05-18T12:25:29Z | |
dc.date.available | 2015-05-18T12:25:29Z | |
dc.date.issued | 2011 | de |
dc.identifier.isbn | 978-5-904848-05-7 | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/43068 | |
dc.description.abstract | Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing. | en |
dc.language | ru | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.other | marketing mix | de |
dc.title | Функционализация анализа рынка в маркетинге | de |
dc.title.alternative | Functionalization Research in Marketing | de |
dc.description.review | begutachtet | de |
dc.description.review | reviewed | en |
dc.source.collection | Омский экономический форум: материалы международной научно-практической конференции | de |
dc.publisher.country | RUS | |
dc.publisher.city | Omsk | de |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.thesoz | demand | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | sale | en |
dc.subject.thesoz | market segmentation | en |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | Markterschließung | de |
dc.subject.thesoz | Marktsegmentierung | de |
dc.subject.thesoz | opening up of markets | en |
dc.subject.thesoz | Verbraucher | de |
dc.subject.thesoz | Nachfrage | de |
dc.subject.thesoz | Vertrieb | de |
dc.subject.thesoz | sales | en |
dc.subject.thesoz | consumer | en |
dc.subject.thesoz | Absatz | de |
dc.identifier.urn | urn:nbn:de:0168-ssoar-430687 | |
dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
dc.rights.licence | Free Digital Peer Publishing Licence | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10036309 | |
internal.identifier.thesoz | 10041177 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10051722 | |
internal.identifier.thesoz | 10063726 | |
internal.identifier.thesoz | 10048454 | |
internal.identifier.thesoz | 10034431 | |
dc.type.stock | incollection | de |
dc.type.document | Sammelwerksbeitrag | de |
dc.type.document | collection article | en |
dc.source.pageinfo | 139-143 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.document | 25 | |
dc.contributor.corporateeditor | Financial University under the Government of the Russian Federation in Omsk | |
internal.identifier.corporateeditor | 634 | |
internal.identifier.ddc | 330 | |
dc.description.pubstatus | Postprint | en |
dc.description.pubstatus | Postprint | de |
internal.identifier.licence | 5 | |
internal.identifier.pubstatus | 2 | |
internal.identifier.review | 2 | |
dc.subject.classhort | 30100 | de |
dc.subject.classhort | 10500 | de |
internal.pdf.version | 1.5 | |
internal.pdf.version | 1.4 | |
internal.pdf.valid | false | |
internal.pdf.valid | false | |
internal.pdf.wellformed | false | |
internal.pdf.wellformed | true | |
internal.pdf.ocr | null Page_1 Page_2 Page_3 Page_4 Page_5 Page_6 Page_7 | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |