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Функционализация анализа рынка в маркетинге
Functionalization Research in Marketing
[collection article]
Corporate Editor
Financial University under the Government of the Russian Federation in Omsk
Abstract Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an es... view more
Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.... view less
Keywords
demand; sale; market segmentation; marketing; opening up of markets; sales; consumer
Classification
Marketing
Free Keywords
marketing mix
Collection Title
Омский экономический форум: материалы международной научно-практической конференции
Document language
Russian
Publication Year
2011
City
Omsk
Page/Pages
p. 139-143
ISBN
978-5-904848-05-7
Status
Postprint; reviewed