Bibtex export

 

@incollection{ Kaluzhsky2010,
 title = {Мировой экономический кризис и маркетинговая деятельность в России},
 author = {Kaluzhsky, Mikhail},
 year = {2010},
 booktitle = {Экономика - Организация производства - Предпринимательство - Инновации: материалы Всероссийской научно-практической конференции},
 pages = {98-101},
 address = {Omsk},
 publisher = {Omsk State Technical University},
 isbn = {978-5-8149-0894-0},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430556},
 abstract = {Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.},
 keywords = {economic crisis; Russia; Wirtschaftskrise; Marketing; impact; competitiveness; Auswirkung; Wettbewerbsfähigkeit; Russland; marketing}}