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Мировой экономический кризис и маркетинговая деятельность в России
The global economic crisis and marketing activities in Russia
[collection article]
Corporate Editor
Omsk State Technical University
Abstract
Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.
Keywords
economic crisis; Russia; impact; competitiveness; marketing
Classification
National Economy
Collection Title
Экономика - Организация производства - Предпринимательство - Инновации: материалы Всероссийской научно-практической конференции
Document language
Russian
Publication Year
2010
City
Omsk
Page/Pages
p. 98-101
ISBN
978-5-8149-0894-0
Status
Published Version; reviewed