dc.contributor.author | Kaluzhsky, Mikhail | de |
dc.date.accessioned | 2015-05-15T14:28:09Z | |
dc.date.available | 2015-05-15T14:28:09Z | |
dc.date.issued | 2010 | de |
dc.identifier.isbn | 978-5-8149-0894-0 | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/43055 | |
dc.description.abstract | Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution. | en |
dc.language | ru | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.title | Мировой экономический кризис и маркетинговая деятельность в России | de |
dc.title.alternative | The global economic crisis and marketing activities in Russia | de |
dc.description.review | begutachtet | de |
dc.description.review | reviewed | en |
dc.source.collection | Экономика - Организация производства - Предпринимательство - Инновации: материалы Всероссийской научно-практической конференции | de |
dc.publisher.country | RUS | |
dc.publisher.city | Omsk | de |
dc.subject.classoz | National Economy | en |
dc.subject.classoz | Volkswirtschaftstheorie | de |
dc.subject.thesoz | economic crisis | en |
dc.subject.thesoz | Russia | en |
dc.subject.thesoz | Wirtschaftskrise | de |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | impact | en |
dc.subject.thesoz | competitiveness | en |
dc.subject.thesoz | Auswirkung | de |
dc.subject.thesoz | Wettbewerbsfähigkeit | de |
dc.subject.thesoz | Russland | de |
dc.subject.thesoz | marketing | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-430556 | |
dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
dc.rights.licence | Free Digital Peer Publishing Licence | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10050096 | |
internal.identifier.thesoz | 10049581 | |
internal.identifier.thesoz | 10057012 | |
internal.identifier.thesoz | 10037482 | |
dc.type.stock | incollection | de |
dc.type.document | Sammelwerksbeitrag | de |
dc.type.document | collection article | en |
dc.source.pageinfo | 98-101 | de |
internal.identifier.classoz | 1090301 | |
internal.identifier.document | 25 | |
dc.contributor.corporateeditor | Omsk State Technical University | |
internal.identifier.corporateeditor | 630 | |
internal.identifier.ddc | 330 | |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 5 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 2 | |
dc.subject.classhort | 10900 | de |
internal.pdf.version | 1.5 | |
internal.pdf.version | 1.4 | |
internal.pdf.valid | false | |
internal.pdf.valid | false | |
internal.pdf.wellformed | false | |
internal.pdf.wellformed | true | |
internal.pdf.ocr | null Page_1 Page_2 Page_3 Page_4 Page_5 Page_6 | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |