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Тенденции в распространении Российской транспортной рекламы
[journal article]

dc.contributor.authorIsakova, Inna Aleksandrovnade
dc.date.accessioned2014-09-23T13:38:39Z
dc.date.available2014-09-23T13:38:39Z
dc.date.issued2012de
dc.identifier.issn2218-7405de
dc.identifier.urihttp://www.ssoar.info/ssoar/handle/document/39884
dc.description.abstractArticle is devoted studying of features of Russian transport advertizing in. Astoolkit was applied the content-analysis of transport advertizing samples collected in Great Novgorod, Vladimir, Vologda, Kaluga, Kostroma, Nizhni Novgorod, Ryazan, Saratov, Tver, Tula and Yaroslavl during the period with 2007 for 2009. Within the limits of research the structurally functional and comparative analysis, and also a generalization method were used also. Characteristic tendencies in distribution of the Russian transport advertizing have been as a result allocated, its merits and demerits are revealed, the recommendations, allowing to raise its social importance for inhabitants of the Russian cities are offered. It is represented that the received results have not only theoretical, but also practical value, first of all for the experts working in the advertizing field.en
dc.languagerude
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otherinnovations; technology; advertizing; transport advertizing; transport advertizing of social character
dc.titleTendencies in distribution of the Russian transport advertizingde
dc.title.alternativeТенденции в распространении Российской транспортной рекламыde
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalModern Research of Social Problems
dc.publisher.countryRUS
dc.source.issue2de
dc.subject.classozWirtschaftssektorende
dc.subject.classozEconomic Sectorsen
dc.subject.classozMarketingde
dc.subject.classozMarketingen
dc.identifier.urnurn:nbn:de:0168-ssoar-398845
dc.rights.licenceDigital Peer Publishing Licence - Basismodulde
dc.rights.licenceBasic Digital Peer Publishing Licenceen
internal.statusformal und inhaltlich fertig erschlossende
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo12de
internal.identifier.classoz1090304
internal.identifier.classoz1090405
internal.identifier.journal438
internal.identifier.document32
internal.identifier.ddc330
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence4
internal.identifier.pubstatus1
internal.identifier.review1
dc.subject.classhort20500de
internal.check.abstractlanguageharmonizerCERTAIN
internal.check.languageharmonizerCERTAIN_RETAINED


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