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Tendencies in distribution of the Russian transport advertizing
Тенденции в распространении Российской транспортной рекламы
[journal article]
Abstract Article is devoted studying of features of Russian transport advertizing in. Astoolkit was applied the content-analysis of transport advertizing samples collected in
Great Novgorod, Vladimir, Vologda, Kaluga, Kostroma, Nizhni Novgorod, Ryazan,
Saratov, Tver, Tula and Yaroslavl during the period ... view more
Article is devoted studying of features of Russian transport advertizing in. Astoolkit was applied the content-analysis of transport advertizing samples collected in
Great Novgorod, Vladimir, Vologda, Kaluga, Kostroma, Nizhni Novgorod, Ryazan,
Saratov, Tver, Tula and Yaroslavl during the period with 2007 for 2009. Within the
limits of research the structurally functional and comparative analysis, and also a generalization method were used also. Characteristic tendencies in distribution of the
Russian transport advertizing have been as a result allocated, its merits and demerits
are revealed, the recommendations, allowing to raise its social importance for inhabitants of the Russian cities are offered. It is represented that the received results have not only theoretical, but also practical value, first of all for the experts working in the advertizing field.... view less
Classification
Economic Sectors
Marketing
Free Keywords
innovations; technology; advertizing; transport advertizing; transport advertizing of social character
Document language
Russian
Publication Year
2012
Page/Pages
12 p.
Journal
Modern Research of Social Problems (2012) 2
ISSN
2218-7405
Status
Published Version; peer reviewed