Brand as an intangible asset

Shigina, Natalya Sergeevna

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%T Brand as an intangible asset
%A Shigina, Natalya Sergeevna
%J Modern Research of Social Problems
%N 2
%P 9
%D 2012
%K goodwill; intangible assets; reputational assets; asset value; brand; measuring instruments
%@ 2218-7405
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-398824
%X Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.
%C RUS
%G ru
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info