Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-398824
Export für Ihre Literaturverwaltung
Brand as an intangible asset
Бренд как нематериальный актив
[Zeitschriftenartikel]
Abstract Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be refle... mehr
Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.... weniger
Thesaurusschlagwörter
Evaluation
Klassifikation
Marketing
Freie Schlagwörter
goodwill; intangible assets; reputational assets; asset value; brand; measuring instruments
Sprache Dokument
Russisch
Publikationsjahr
2012
Seitenangabe
9 S.
Zeitschriftentitel
Modern Research of Social Problems (2012) 2
ISSN
2218-7405
Status
Veröffentlichungsversion; begutachtet (peer reviewed)