Brand as an intangible asset

Shigina, Natalya Sergeevna

Bibtex export

@article{ Shigina2012,
 title = {Brand as an intangible asset},
 author = {Shigina, Natalya Sergeevna},
 journal = {Modern Research of Social Problems},
 number = {2},
 pages = {9},
 year = {2012},
 issn = {2218-7405},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-398824},
 abstract = {Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.},
 keywords = {Evaluation; evaluation}}