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Apports de l'expérimentation dans l'étude de la réception en SIC: le cas des étiquettes de vin
Contributions of experimentation on studying reception: the case of wine labeling
[journal article]
Abstract Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the s... view more
Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the symbolic and figurative area of the wine label. The innovative interdisciplinary design will help understanding the contribution of each measured parameter (for instance codes, attitudes, beliefs and their associated valorization) to the global individual interpretation.... view less
Keywords
sign; semiotics; interpretation
Classification
Basic Research, General Concepts and History of the Science of Communication
Free Keywords
socio-semiotics; experimental economics; label
Document language
French
Publication Year
2013
Page/Pages
p. 201-213
Journal
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic
Experimental Methods in Communication
ISSN
1775-352X
Status
Published Version; peer reviewed