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Apports de l'expérimentation dans l'étude de la réception en SIC: le cas des étiquettes de vin
Contributions of experimentation on studying reception: the case of wine labeling
[Zeitschriftenartikel]
Abstract Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the s... mehr
Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the symbolic and figurative area of the wine label. The innovative interdisciplinary design will help understanding the contribution of each measured parameter (for instance codes, attitudes, beliefs and their associated valorization) to the global individual interpretation.... weniger
Thesaurusschlagwörter
Deutung; Zeichen; Semiotik
Klassifikation
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
socio-semiotics; experimental economics; label
Sprache Dokument
Französisch
Publikationsjahr
2013
Seitenangabe
S. 201-213
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Heftthema
Experimental Methods in Communication
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)