Download full text
(224.3Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-377579
Exports for your reference manager
Assessing reception and individual responses to media messages: relevance, computer techniques, quality and analysis of Real-Time Response Measurements (RTR–M)
Evaluer la réception et les réponses individuelles aux messages des médias: pertinence, techniques informatiques, qualité et analyse des mesures de réponses en temps réel
Rezeptionsbegleitende Erfassung individueller Reaktionen auf Medieninhalte: Bedeutung, Varianten, Qualität und Analyse von Real-Time-Response- Messungen
[journal article]
Abstract
Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time ... view more
Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time reaction to auditory or visual media content using computers, i.e. real-time response (RTR) measurement, can be a fruitful approach to address the question. This article describes various RTR techniques, discusses the reliability and validity of RTR measurements and outlines strategies on how to analyze RTR data.... view less
Classification
Political Process, Elections, Political Sociology, Political Culture
Research Design
Free Keywords
impact of media messages; real-time response (RTR) measurement; RTR techniques
Document language
German
Publication Year
2013
Page/Pages
p. 169-184
Journal
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic
Experimental Methods in Communication
ISSN
1775-352X
Status
Published Version; peer reviewed