dc.contributor.author | Maier, Jürgen | de |
dc.date.accessioned | 2014-03-20T07:49:14Z | |
dc.date.available | 2014-03-20T07:49:14Z | |
dc.date.issued | 2013 | de |
dc.identifier.issn | 1775-352X | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/37757 | |
dc.description.abstract | Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time reaction to auditory or visual media content using computers, i.e. real-time response (RTR) measurement, can be a fruitful approach to address the question. This article describes various RTR techniques, discusses the reliability and validity of RTR measurements and outlines strategies on how to analyze RTR data. | en |
dc.language | de | de |
dc.subject.ddc | Sozialwissenschaften, Soziologie | de |
dc.subject.ddc | Social sciences, sociology, anthropology | en |
dc.subject.ddc | Politikwissenschaft | de |
dc.subject.ddc | Political science | en |
dc.subject.other | impact of media messages; real-time response (RTR) measurement; RTR techniques | |
dc.title | Assessing reception and individual responses to media messages: relevance, computer techniques, quality and analysis of Real-Time Response Measurements (RTR–M) | de |
dc.title.alternative | Evaluer la réception et les réponses individuelles aux messages des médias: pertinence, techniques informatiques, qualité et analyse des mesures de réponses en temps réel | de |
dc.title.alternative | Rezeptionsbegleitende Erfassung individueller Reaktionen auf Medieninhalte: Bedeutung, Varianten, Qualität und Analyse von Real-Time-Response- Messungen | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | ESSACHESS - Journal for Communication Studies | |
dc.source.volume | 6 | de |
dc.publisher.country | FRA | |
dc.source.issue | 1 | de |
dc.subject.classoz | Forschungsarten der Sozialforschung | de |
dc.subject.classoz | Political Process, Elections, Political Sociology, Political Culture | en |
dc.subject.classoz | Research Design | en |
dc.subject.classoz | politische Willensbildung, politische Soziologie, politische Kultur | de |
dc.identifier.urn | urn:nbn:de:0168-ssoar-377579 | |
dc.rights.licence | Creative Commons - Attribution-NonCommercial | en |
dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. | de |
internal.status | formal und inhaltlich fertig erschlossen | de |
dc.type.stock | article | de |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
dc.source.pageinfo | 169-184 | de |
internal.identifier.classoz | 10504 | |
internal.identifier.classoz | 10104 | |
internal.identifier.journal | 556 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 320 | |
internal.identifier.ddc | 300 | |
dc.source.issuetopic | Experimental Methods in Communication | de |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 10 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10400 | de |
dc.subject.classhort | 10800 | de |
dc.subject.classhort | 30100 | de |
dc.subject.classhort | 10200 | de |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |