Assessing reception and individual responses to media messages: relevance, computer techniques, quality and analysis of Real-Time Response Measurements (RTR–M)

Maier, Jürgen

Evaluer la réception et les réponses individuelles aux messages des médias: pertinence, techniques informatiques, qualité et analyse des mesures de réponses en temps réel
Rezeptionsbegleitende Erfassung individueller Reaktionen auf Medieninhalte: Bedeutung, Varianten, Qualität und Analyse von Real-Time-Response- Messungen
[journal article]

dc.contributor.author	Maier, Jürgen	de
dc.date.accessioned	2014-03-20T07:49:14Z
dc.date.available	2014-03-20T07:49:14Z
dc.date.issued	2013	de
dc.identifier.issn	1775-352X	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/37757
dc.description.abstract	Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time reaction to auditory or visual media content using computers, i.e. real-time response (RTR) measurement, can be a fruitful approach to address the question. This article describes various RTR techniques, discusses the reliability and validity of RTR measurements and outlines strategies on how to analyze RTR data.	en
dc.language	de	de
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.subject.ddc	Politikwissenschaft	de
dc.subject.ddc	Political science	en
dc.subject.other	impact of media messages; real-time response (RTR) measurement; RTR techniques
dc.title	Assessing reception and individual responses to media messages: relevance, computer techniques, quality and analysis of Real-Time Response Measurements (RTR–M)	de
dc.title.alternative	Evaluer la réception et les réponses individuelles aux messages des médias: pertinence, techniques informatiques, qualité et analyse des mesures de réponses en temps réel	de
dc.title.alternative	Rezeptionsbegleitende Erfassung individueller Reaktionen auf Medieninhalte: Bedeutung, Varianten, Qualität und Analyse von Real-Time-Response- Messungen	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	ESSACHESS - Journal for Communication Studies
dc.source.volume	6	de
dc.publisher.country	FRA
dc.source.issue	1	de
dc.subject.classoz	Forschungsarten der Sozialforschung	de
dc.subject.classoz	Political Process, Elections, Political Sociology, Political Culture	en
dc.subject.classoz	Research Design	en
dc.subject.classoz	politische Willensbildung, politische Soziologie, politische Kultur	de
dc.identifier.urn	urn:nbn:de:0168-ssoar-377579
dc.rights.licence	Creative Commons - Attribution-NonCommercial	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht-kommerz.	de
internal.status	formal und inhaltlich fertig erschlossen	de
dc.type.stock	article	de
dc.type.document	journal article	en
dc.type.document	Zeitschriftenartikel	de
dc.source.pageinfo	169-184	de
internal.identifier.classoz	10504
internal.identifier.classoz	10104
internal.identifier.journal	556
internal.identifier.document	32
internal.identifier.ddc	320
internal.identifier.ddc	300
dc.source.issuetopic	Experimental Methods in Communication	de
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	10
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	10400	de
dc.subject.classhort	10800	de
dc.subject.classhort	30100	de
dc.subject.classhort	10200	de
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Forschungsarten der Sozialforschung
Research Design
politische Willensbildung, politische Soziologie, politische Kultur
Political Process, Elections, Political Sociology, Political Culture

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