Zitationshinweis
Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-377244
Export für Ihre Literaturverwaltung
Méthode expérimentale et réception de la communication de prévention du sida
Effects of HIV/AIDS communication campaigns: the contribution of the experimental method
[Zeitschriftenartikel]
Abstract The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude a... mehr
The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention. The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.... weniger
Thesaurusschlagwörter
Internet; Persuasion
Klassifikation
Medizin, Sozialmedizin
Werbung, Public Relations, Öffentlichkeitsarbeit
Freie Schlagwörter
public and social communication; HIV/AIDS prevention; committing communication
Sprache Dokument
Französisch
Publikationsjahr
2013
Seitenangabe
S. 35-44
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Heftthema
Experimental Methods in Communication
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)