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Only strategic action? Private governance in the global sportswear industry
[working paper]
Abstract What motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their busi... view more
What motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their business (sourcing) practices. Drawing on the spiral model of human rights norm internalization, the paper’s findings suggest that the efforts of leading sportswear companies to address poor labour standards in their supply chains can no longer be explained by mere strategic behaviour induced by external pressure, but are increasingly the result of norm guided behaviour. In the case of adidas and to a lesser extent with regard to Nike evidence points to a “prescriptive status” in which the dominant mode of action shifts from the logic of consequences to the logic of appropriateness.... view less
Keywords
multinational corporations; textile industry; corporate social responibility; human rights; legal norm; internalization; self-regulation; working conditions; standardization (meth.); company policy; transparency; responsibility; global governance
Classification
National Economy
Management Science
Sociology of Work, Industrial Sociology, Industrial Relations
Document language
English
Publication Year
2010
City
Berlin
Page/Pages
28 p.
Series
PIPE - Papers on International Political Economy, 3/2010
ISSN
1869-8468
Status
Published Version; reviewed