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Only strategic action? Private governance in the global sportswear industry
[Arbeitspapier]
Körperschaftlicher Herausgeber
Freie Universität Berlin, FB Politik- und Sozialwissenschaften, Otto-Suhr-Institut für Politikwissenschaft Arbeitsstelle Internationale Politische Ökonomie
Abstract What motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their busi... mehr
What motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their business (sourcing) practices. Drawing on the spiral model of human rights norm internalization, the paper’s findings suggest that the efforts of leading sportswear companies to address poor labour standards in their supply chains can no longer be explained by mere strategic behaviour induced by external pressure, but are increasingly the result of norm guided behaviour. In the case of adidas and to a lesser extent with regard to Nike evidence points to a “prescriptive status” in which the dominant mode of action shifts from the logic of consequences to the logic of appropriateness.... weniger
Thesaurusschlagwörter
multinationales Unternehmen; Textilindustrie; Corporate Social Responsibility; Menschenrechte; Rechtsnorm; Internalisierung; Selbststeuerung; Arbeitsbedingungen; Standardisierung; Unternehmenspolitik; Transparenz; Verantwortung; Global Governance
Klassifikation
Volkswirtschaftstheorie
Management
Industrie- und Betriebssoziologie, Arbeitssoziologie, industrielle Beziehungen
Sprache Dokument
Englisch
Publikationsjahr
2010
Erscheinungsort
Berlin
Seitenangabe
28 S.
Schriftenreihe
PIPE - Papers on International Political Economy, 3/2010
ISSN
1869-8468
Status
Veröffentlichungsversion; begutachtet