Placing Romania in the European and international market: the role of image in building a nation identity

Soproni, Luminita; Stoica, Alina; Drînda, Roxana

[conference paper]

dc.contributor.author	Soproni, Luminita	de
dc.contributor.author	Stoica, Alina	de
dc.contributor.author	Drînda, Roxana	de
dc.contributor.editor	Soproni, Luminita	de
dc.contributor.editor	Horga, Ioan	de
dc.date.accessioned	2013-03-19T14:05:47Z
dc.date.available	2013-03-19T14:05:47Z
dc.date.issued	2012	de
dc.identifier.isbn	978-2-8027-3090-3	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/33638
dc.description.abstract	Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although the country is in a continuous change, the same cannot be said about the way others perceive it. Throughout this paper, we would like to point out the importance and part of branding in the development and positioning of a country, by trying to answer questions such as what a country should and should not do in order to have a good and representative image towards the exterior.	en
dc.language	en	de
dc.publisher	Bruylant	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.ddc	Internationale Beziehungen	de
dc.subject.ddc	International relations	en
dc.subject.other	differentiation; country branding
dc.title	Placing Romania in the European and international market: the role of image in building a nation identity	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.collection	Media and European diversity	de
dc.source.volume	8	de
dc.publisher.country	MISC
dc.publisher.city	Brüssel	de
dc.source.series	Voisinages Européens
dc.subject.classoz	Economic Policy	en
dc.subject.classoz	International Relations, International Politics, Foreign Affairs, Development Policy	en
dc.subject.classoz	internationale Beziehungen, Entwicklungspolitik	de
dc.subject.classoz	Wirtschaftspolitik	de
dc.subject.thesoz	Rumänien	de
dc.subject.thesoz	Romania	en
dc.subject.thesoz	Image	de
dc.subject.thesoz	image	en
dc.subject.thesoz	Nation	de
dc.subject.thesoz	nation	en
dc.subject.thesoz	nationale Identität	de
dc.subject.thesoz	national identity	en
dc.subject.thesoz	Selbstbild	de
dc.subject.thesoz	self-image	en
dc.subject.thesoz	Selbstdarstellung	de
dc.subject.thesoz	self-presentation	en
dc.subject.thesoz	Marke	de
dc.subject.thesoz	trademark	en
dc.subject.thesoz	Wettbewerbsfähigkeit	de
dc.subject.thesoz	competitiveness	en
dc.subject.thesoz	Wirtschaftsförderung	de
dc.subject.thesoz	promotion of economic development	en
dc.subject.thesoz	Fremdbild	de
dc.subject.thesoz	stereotype	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	europäische Integration	de
dc.subject.thesoz	European integration	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-336387
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works	en
ssoar.contributor.institution	University of Oradea, Romania	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10056959
internal.identifier.thesoz	10041743
internal.identifier.thesoz	10050463
internal.identifier.thesoz	10046995
internal.identifier.thesoz	10037555
internal.identifier.thesoz	10057700
internal.identifier.thesoz	10079893
internal.identifier.thesoz	10049581
internal.identifier.thesoz	10043830
internal.identifier.thesoz	10044297
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10042896
dc.type.stock	incollection	de
dc.type.document	Konferenzbeitrag	de
dc.type.document	conference paper	en
dc.type.document	Sammelwerksbeitrag	de
dc.type.document	collection article	en
dc.source.pageinfo	239-254	de
internal.identifier.classoz	10505
internal.identifier.classoz	1090302
internal.identifier.document	16
internal.identifier.document	25
dc.source.conference	International conference "Media and European Diversity"	de
dc.event.city	Oradea	de
internal.identifier.ddc	327
internal.identifier.ddc	330
dc.date.conference	2008	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	2
internal.identifier.pubstatus	1
internal.identifier.review	2
internal.identifier.series	728
dc.subject.classhort	10900	de
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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internationale Beziehungen, Entwicklungspolitik
International Relations, International Politics, Foreign Affairs, Development Policy
Wirtschaftspolitik
Economic Policy

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