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@article{ Lorenc2013,
 title = {Understanding and Improving the External Survey Environment of Official Statistics},
 author = {Lorenc, Boris and Loosveldt, Geert and Mulry, Mary H.},
 journal = {Survey Methods: Insights from the Field},
 pages = {14},
 year = {2013},
 issn = {2296-4754},
 doi = {https://doi.org/10.13094/SMIF-2013-00003},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-333848},
 abstract = {We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate barometer'. Finally, by presenting current and potential initiatives planned by Statistics Canada, we illustrate activities that national statistical institutes could implement with the goal of positively influencing their external survey environment.},
 keywords = {amtliche Statistik; official statistics; Sozialmanagement; social management; Marketing; marketing; Antwortverhalten; response behavior; Statistisches Bundesamt; Federal Statistical Office; Befragung; survey; Umfrageforschung; survey research; Datengewinnung; data capture; Datenqualität; data quality}}