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Understanding and Improving the External Survey Environment of Official Statistics
[Zeitschriftenartikel]
Abstract We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate ... mehr
We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate barometer'. Finally, by presenting current and potential initiatives planned by Statistics Canada, we illustrate activities that national statistical institutes could implement with the goal of positively influencing their external survey environment.... weniger
Thesaurusschlagwörter
amtliche Statistik; Sozialmanagement; Marketing; Antwortverhalten; Statistisches Bundesamt; Befragung; Umfrageforschung; Datengewinnung; Datenqualität
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Sprache Dokument
Englisch
Publikationsjahr
2013
Seitenangabe
14 S.
Zeitschriftentitel
Survey Methods: Insights from the Field (2013)
DOI
https://doi.org/10.13094/SMIF-2013-00003
ISSN
2296-4754
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung