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How safe is eating chicken? A study on the impact of trust and food risk communication on consumer behaviour in the European Union
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Abstract Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analys... view more
Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.... view less
Keywords
EU; food; risk communication; security; consumer protection; risk; consumption behavior; consumer; health behavior; confidence
Classification
Natural Science and Engineering, Applied Sciences
Sociology of Economics
Document language
English
Publication Year
2006
Publisher
Firenze Univ. Press
City
Florenz
Page/Pages
153 p.
ISBN
978-88-6453-109-0
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works