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Cross-border cooperation as a mechanism of regional marketing in the Baltic region
Трансграничное сотрудничество как инструмент регионального маркетинга в Балтийском регионе
[journal article]
Abstract
The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The author... view more
The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.... view less
Keywords
EU; cross-border cooperation; Euroregion; marketing; Baltic region; regional development; regionalization
Classification
Area Development Planning, Regional Research
Document language
English
Publication Year
2009
Page/Pages
p. 46-51
Journal
Baltic Region (2009) 2
Status
Postprint; reviewed