Endnote export
%T Cross-border cooperation as a mechanism of regional marketing in the Baltic region %A Davidov, Denis %A Chekalina, Tatiana %J Baltic Region %N 2 %P 46-51 %D 2009 %= 2011-07-13T11:59:00Z %~ Mietglied des Verlags Immanuel Kant Baltic Federal University (IKBFU) %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-254797 %X The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena. %C RUS %G en %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info