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Cross-border cooperation as a mechanism of regional marketing in the Baltic region
Трансграничное сотрудничество как инструмент регионального маркетинга в Балтийском регионе
[Zeitschriftenartikel]
Abstract The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The author... mehr
The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.... weniger
Thesaurusschlagwörter
grenzüberschreitende Zusammenarbeit; Marketing; Euroregion; Ostseeraum; Regionalisierung; EU; regionale Entwicklung
Klassifikation
Raumplanung und Regionalforschung
Sprache Dokument
Englisch
Publikationsjahr
2009
Seitenangabe
S. 46-51
Zeitschriftentitel
Baltic Region (2009) 2
Status
Postprint; begutachtet