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Electoral campaigning in Indonesia: the professionalization and commercialization after 1998
Wahlkampagnen in Indonesien: die Professionalisierung und Kommerzialisierung nach 1998
[journal article]
Abstract According to 'Western' models, there are three different stages of electioneering. In Indonesia, elements of these different stages are now combined. The result is not a comprehensive 'Americanization', but a professionalization, along with a hybridization of indigenous and foreign methods. At the b... view more
According to 'Western' models, there are three different stages of electioneering. In Indonesia, elements of these different stages are now combined. The result is not a comprehensive 'Americanization', but a professionalization, along with a hybridization of indigenous and foreign methods. At the beginning, the elections of 1955 were marked by a localized campaign and the absence of TV, pollsters and consultants. The long suppression of electoral politics (from 1957 until 1998) has decelerated the transition toward new forms of electioneering. Technological change, institutional reforms (especially the introduction of direct presidential and direct local elections), the general dealignment of political parties, and the extraordinary rise of pollsters and consultants have effected a professionalization and commercialization of campaigning since the fall of Suharto. Political parties are now tending to become more market-oriented.... view less
Keywords
institutional factors; party; professionalization; commercialization; Indonesia; opinion research; election campaign; historical development; parliamentary election; election research; Southeast Asia; transformation; reform; technological change; market orientation
Classification
Sociology of Developing Countries, Developmental Sociology
Political Process, Elections, Political Sociology, Political Culture
Method
descriptive study; historical
Free Keywords
political science; Indonesia; electoral campaigning; professionalization; commercialization; political parties; 1990-2010
Document language
English
Publication Year
2010
Page/Pages
p. 11-37
Journal
Journal of Current Southeast Asian Affairs, 29 (2010) 4
ISSN
1868-4882
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works