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The Best of Times is Now
[journal article]
Abstract
Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them — and in a consumer behavior context. Integrating the literature on time, culture and ... view more
Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them — and in a consumer behavior context. Integrating the literature on time, culture and consumer behavior, this study empirically tests for variations in time perceptions between the dominant heterosexual culture and the gay subculture. Results indicate that there may be socio-cultural elements of a subculture that produce variation in a subculture's temporal cognitive structure. Compared to heterosexuals, gays are more present-oriented. This finding is then applied to predict differences in consumer behavior.... view less
Classification
Women's Studies, Feminist Studies, Gender Studies
Sociology of Economics
Free Keywords
cognitive temporal structure; consumer behavior; culture; gay; subculture;
Document language
English
Publication Year
2008
Page/Pages
p. 233-260
Journal
Time & Society, 17 (2008) 2-3
DOI
https://doi.org/10.1177/0961463X08093424
Status
Postprint; peer reviewed
Licence
PEER Licence Agreement (applicable only to documents from PEER project)