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The Best of Times is Now
[Zeitschriftenartikel]
Abstract Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them — and in a consumer behavior context. Integrating the literature on time, culture and ... mehr
Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them — and in a consumer behavior context. Integrating the literature on time, culture and consumer behavior, this study empirically tests for variations in time perceptions between the dominant heterosexual culture and the gay subculture. Results indicate that there may be socio-cultural elements of a subculture that produce variation in a subculture's temporal cognitive structure. Compared to heterosexuals, gays are more present-oriented. This finding is then applied to predict differences in consumer behavior.... weniger
Klassifikation
Frauen- und Geschlechterforschung
Wirtschaftssoziologie
Freie Schlagwörter
cognitive temporal structure; consumer behavior; culture; gay; subculture;
Sprache Dokument
Englisch
Publikationsjahr
2008
Seitenangabe
S. 233-260
Zeitschriftentitel
Time & Society, 17 (2008) 2-3
DOI
https://doi.org/10.1177/0961463X08093424
Status
Postprint; begutachtet (peer reviewed)
Lizenz
PEER Licence Agreement (applicable only to documents from PEER project)