Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-102795-0
Exports for your reference manager
From "being there is everything" to "go big or go home"? Comparing the opening ceremonies of the 2008 Summer Olympics and the 2022 Winter Olympics in Beijing
[collection article]
Abstract This chapter discusses the rationales behind Chinese soft power
projection by comparing the opening ceremonies of the 2008 Summer
Olympics and the 2022 Winter Olympics. It shows that the Chinese party-
state managed to instrumentalize both sporting events to its advantage by
using the attention ... view more
This chapter discusses the rationales behind Chinese soft power
projection by comparing the opening ceremonies of the 2008 Summer
Olympics and the 2022 Winter Olympics. It shows that the Chinese party-
state managed to instrumentalize both sporting events to its advantage by
using the attention of millions at the opening ceremony to craft narratives
of global development, to perform sleight of hand regarding international
tensions, and to signal enhanced standing on the world stage.... view less
Keywords
China; Olympic Games; sports; politics; culture; society; political domination; political power; image
Classification
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
Sportveranstaltung; Soft Power; Verhältnis Kunst/Kultur - Politik/Gesellschaft; Autoritäre Herrschaft; Selbstbild
Collection Title
The Hard Edge of Soft Power: Mega-Events, Geopolitics, and Making Nations Great Again
Editor
Wolfe, Sven Daniel
Document language
English
Publication Year
2025
Publisher
Palgrave Macmillan
City
Singapore
Page/Pages
p. 83-96
Series
Mega Event Planning
DOI
https://doi.org/10.1007/978-981-96-3515-3_6
ISBN
978-981-96-3515-3
Status
Published Version; reviewed