From "being there is everything" to "go big or go home"? Comparing the opening ceremonies of the 2008 Summer Olympics and the 2022 Winter Olympics in Beijing

Gurol-Haller, Julia

Bibtex export

@incollection{ Gurol-Haller2025,
 title = {From "being there is everything" to "go big or go home"? Comparing the opening ceremonies of the 2008 Summer Olympics and the 2022 Winter Olympics in Beijing},
 author = {Gurol-Haller, Julia},
 editor = {Wolfe, Sven Daniel},
 year = {2025},
 booktitle = {The Hard Edge of Soft Power: Mega-Events, Geopolitics, and Making Nations Great Again},
 pages = {83-96},
 series = {Mega Event Planning},
 address = {Singapore},
 publisher = {Palgrave Macmillan},
 isbn = {978-981-96-3515-3},
 doi = {https://doi.org/10.1007/978-981-96-3515-3_6},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-102795-0},
 abstract = {This chapter discusses the rationales behind Chinese soft power
projection by comparing the opening ceremonies of the 2008 Summer
Olympics and the 2022 Winter Olympics. It shows that the Chinese party-
state managed to instrumentalize both sporting events to its advantage by
using the attention of millions at the opening ceremony to craft narratives
of global development, to perform sleight of hand regarding international
tensions, and to signal enhanced standing on the world stage.},
 keywords = {China; China; Olympische Spiele; Olympic Games; Sport; sports; Politik; politics; Kultur; culture; Gesellschaft; society; politische Herrschaft; political domination; politische Macht; political power; Image; image}}