Event-менеджмент: обзор и систематизация подходов к организации мероприятий

Ermakov, Sergey Gennadievich; Makarenko, Julia Alekseevna; Sokolov, Nikolay Evgenievich

Event-management: Review and Systematization of Approaches of the Organization of Events
[journal article]

dc.contributor.author	Ermakov, Sergey Gennadievich	de
dc.contributor.author	Makarenko, Julia Alekseevna	de
dc.contributor.author	Sokolov, Nikolay Evgenievich	de
dc.date.accessioned	2025-03-27T10:40:23Z
dc.date.available	2025-03-27T10:40:23Z
dc.date.issued	2017	de
dc.identifier.issn	1726-1139	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/101014
dc.description.abstract	Event management is one of the most effective method of the promotion for companies developing innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event-management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article.	de
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	event management; event marketing; congress and exhibition activities; business process; innovative business;promotion of consulting services; life cycle of the event	de
dc.title	Event-менеджмент: обзор и систематизация подходов к организации мероприятий	de
dc.title.alternative	Event-management: Review and Systematization of Approaches of the Organization of Events	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.journal	Administrative Consulting
dc.publisher.country	RUS	de
dc.source.issue	9	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.classoz	Management	de
dc.subject.classoz	Management Science	en
dc.subject.thesoz	Publizität	de
dc.subject.thesoz	publicity	en
dc.subject.thesoz	Unternehmensberatung	de
dc.subject.thesoz	management counsulting	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10055764
internal.identifier.thesoz	10038164
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	140-148	de
internal.identifier.classoz	1090405
internal.identifier.classoz	1090401
internal.identifier.journal	2857
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.22394/1726-1139-2017-9-140-148	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	2
dc.subject.classhort	50200	de
dc.subject.classhort	40200	de
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Event-менеджмент: обзор и систематизация подходов к организации мероприятий

Event-management: Review and Systematization of Approaches of the Organization of Events [journal article]

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Event-management: Review and Systematization of Approaches of the Organization of Events
[journal article]