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https://doi.org/10.22394/1726-1139-2017-9-140-148
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Event-менеджмент: обзор и систематизация подходов к организации мероприятий
Event-management: Review and Systematization of Approaches of the Organization of Events
[Zeitschriftenartikel]
Abstract
Event management is one of the most effective method of the promotion for companies developing innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for part... mehr
Event management is one of the most effective method of the promotion for companies developing innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event-management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article.... weniger
Thesaurusschlagwörter
Publizität; Unternehmensberatung
Klassifikation
Marketing
Management
Freie Schlagwörter
event management; event marketing; congress and exhibition activities; business process; innovative business;promotion of consulting services; life cycle of the event
Sprache Dokument
Russisch
Publikationsjahr
2017
Seitenangabe
S. 140-148
Zeitschriftentitel
Administrative Consulting (2017) 9
ISSN
1726-1139
Status
Veröffentlichungsversion; begutachtet