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https://doi.org/10.22394/1726-1139-2018-3-94-102
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Информационное обеспечение процесса управления рекламой
Information Support of Process of Advertizing Management
[Zeitschriftenartikel]
Abstract
In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participant... mehr
In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participants. Information that serves the processes of production distribution, exchange and consumption of advertising is seen in functional aspect. Information support of advertising management assumes complete information about internal and external environment of firm. On this basis, it is possible to pass effective management resolutions.... weniger
Thesaurusschlagwörter
Werbung; Planung
Klassifikation
Marketing
Freie Schlagwörter
advertisers; advertisement producers; advertising distributors; goalsetting; intra-corporate information; database; analysis of the environment; analysis of competitors; advertising means
Sprache Dokument
Russisch
Publikationsjahr
2018
Seitenangabe
S. 94-102
Zeitschriftentitel
Administrative Consulting (2018) 3
ISSN
1726-1139
Status
Veröffentlichungsversion; begutachtet
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0