Информационное обеспечение процесса управления рекламой

Kim, M. N.

Information Support of Process of Advertizing Management
[journal article]

dc.contributor.author	Kim, M. N.	de
dc.date.accessioned	2025-03-24T12:26:21Z
dc.date.available	2025-03-24T12:26:21Z
dc.date.issued	2018	de
dc.identifier.issn	1726-1139	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/100964
dc.description.abstract	In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participants. Information that serves the processes of production distribution, exchange and consumption of advertising is seen in functional aspect. Information support of advertising management assumes complete information about internal and external environment of firm. On this basis, it is possible to pass effective management resolutions.	de
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	advertisers; advertisement producers; advertising distributors; goalsetting; intra-corporate information; database; analysis of the environment; analysis of competitors; advertising means	de
dc.title	Информационное обеспечение процесса управления рекламой	de
dc.title.alternative	Information Support of Process of Advertizing Management	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.journal	Administrative Consulting
dc.publisher.country	RUS	de
dc.source.issue	3	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Planung	de
dc.subject.thesoz	planning	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10034399
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	94-102	de
internal.identifier.classoz	1090405
internal.identifier.journal	2857
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.22394/1726-1139-2018-3-94-102	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	2
dc.subject.classhort	10900	de
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Информационное обеспечение процесса управления рекламой

Information Support of Process of Advertizing Management [journal article]

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Information Support of Process of Advertizing Management
[journal article]