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https://doi.org/10.22394/1726-1139-2018-2-65-72

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Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018

Россия накануне Чемпионата мира по футболу-2018: влияние стратегической коммуникации на политическую систему в ходе глобальных спортивных мероприятий
[journal article]

Bayer, Ju.
Ruiz-Martinez, F.-J.

Abstract

This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it... view more

This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it examines global sporting events such as FIFA Confederations Cup and FIFA World Cup, regarding their ability to change the image of Russia on the world stage.... view less

Keywords
crisis communication; major event; Russia

Classification
Other Fields of Economic Sciences

Free Keywords
strategic communication; FIFA world Cup 2018; FIFA Confederations Cup; social networking; conflict communication; domestic politics

Document language
English

Publication Year
2018

Page/Pages
p. 65-72

Journal
Administrative Consulting (2018) 2

ISSN
1726-1139

Status
Published Version; reviewed

Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.