Results for Discipline:
Marketing
Hits 31-37 within 37 documents
Influence of Ethnocentric Billboard Advertising Messages on Product Consumption in Nigeria: A study of Hero Lager [journal article]
Source: Path of Science, 8 (2022) 5. p.7001-7011
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia [journal article]
Source: Path of Science, 9 (2023) 2-3. p.1018-1024
Consumers' Post-Purchase Dissonance Reinforcement Strategies in SIMS Nigeria Limited [journal article]
Source: IMSU Journal of Communication Studies, 8 (2023) 1. p.78-89
Introduction: A Thoroughly Branded, but Little-Known Middle East [collection article]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)
Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca [collection]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)